My Blog About Blockchain: ICO 4ARTechnologies

GLOBAL PLATFORM FOR ARTWORKS ON THE ETHEREUM BLOCKCHAIN

The symbiosis of 4ART Technologies ensures the ultimate solution for all problems of the art business.

4ARTechnologies is creating a blockchain-powered cataloguing and transactions platform to take greater transparency, safety and proceeding efficiency to the art community. The 4ART platform as a assistance helps users preserve all ownership certification, lending, restoration, transportation and insurance coverage connected to an artwork – for owners of particular pieces as well as galleries and museums with big portfolios.

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About 4ARTechnologies

4ARTechnologies Group (4ARTechnologies Holding AG and its subsidiaries) – hereafter referred to as “4ARTechnologies” – is building a blockchain-powered cataloguing and transactions platform to bring greater transparency, security and process efficiency to the art world. At the heart of the platform lies a patented “augmented authentication” technology made available through our unique technical partner Atlantic Zeiser GmbH. By allowing users to log an artwork’s “fingerprint” on the blockchain along with all important information on history/provenance, this technology renders registered artworks essentially unforgeable. Requiring nothing more than a standard smartphone, this first-of-its-kind solution doesn’t just combat the problem of art fraud, but provides highly relevant use cases for all art world players.

POWERFUL IMAGE-AUTHENTICATION SOFTWARE

Our (existing!) software is able to scan and match an artwork’s unique digital fingerprint by capturing its finest textural details. Once this fingerprint is stored on the blockchain, the artwork is essentially unforgeable: this powerful software detects even the most sophisticated fake.

A BLOCKCHAIN-POWERED CATALOGUING AND TRANSACTION PLATFORM

At the heart of our blockchain-based platform are the artworks’ forgery-proof profiles including their digital fingerprints, history, and provenance. For any transaction, smart contracts and the decentralized nature of the blockchain guarantee the highest security standards. This finally offers the unprecedented transparency the art world has lacked.

VALUE FOR THE ENTIRE ARTS ECOSYSTEM

The best solutions are those that benefit all. Our authentication protocol works for art portfolios large or small, for individual owners or big institutions. For insurers and logistic firms, it makes instant condition reports quick and easy and offers novel track & trace functionality. And not least, it opens the way for artists to earn from resales of their works.

4ARTECHNOLOGIES MAIN FEATURES

Eliminates the problem of art fraud Once an artwork’s “fingerprint” has been captured, all it takes to check that artwork’s authenticity is another quick scan using the mobile app. Since this fingerprint – along with all other vital information on history and provenance – is stored on the blockchain, it is tamper-proof.

Creates transparency at no expense to privacy The industry has long resisted the creation of a centralized database due privacy concerns for investors and artwork owners, and the lack of a practical technical solution.

Bring novel efficiency to condition and restoration reporting condition report are part of virtually every transaction in the art market, from insurance to logistic to sales – at least in theory. With the 4ART mobile app, both condition and restoration reports are bound to become a matter of minutes for a fraction of the establised cost.

Makes managing portfolios easier than ever the 4ART platform as a service helps users maintain all ownership certification, lending, restoration, transportation and insurance coverage related to an artwork – for owners of individual pieces as well as galleries and museums with large portfolios.

Empowers artist to earn from resales of their works Like any other holder of intellectual property (e.g. writers or musicians) artist, too, are entitled to gain royalities from their works.

Market Potential While art has long been a prized asset for investors looking to diversify their portfolios, the most recent number on the art market published by Art Basel and UBS in their report on “The Art Market 2018” reveal the true potential of vibrant and growing market. Having grown by 12% since 2016, the market’s annual turnover in 2017 amounted to $ 63.7 billion, broken down into 39 million individual transactions – the highest number of transaction since 2008. The fact that the number of transactions grew by only 8% suggest that the average value of artworks traded has in

TOKEN INFO

Ticker: 4ART

Platform: Ethereum

Token Type: ERC20

Available for sale: 1,704,900,000 4ART (26.23%)

Pre-sale Time: 09 July 2018 – 30 Aug 2018

ICO Time: 31 Aug 2018 – 31 Dec 2018

Whitelist / KYC: Whitelist + KYC

Country: Switzerland

FINANCIAL

Pre-sale Price : 1 4ART = 0.20 EUR

ICO Price: 1 4ART = 0.30 EUR

Accepting: ETH, BTC, Fiat

Soft cap: 15,000,000 EUR

Hard cap: 250,000,000 EUR

ROADMAP

FEB 2017: Idea inception

APR 2017: Licensing of augmented authentication technology to 4ART

MAY 2017: Legal setup

JUL 2017: Team setup

DEC 2017: Whitepaper and project concept

MAR 2018: Demo Application on iOS Development.

JUN 25,2018: Token sale to early-stage investors (Close Group)

JUL 9,2018: 4ART Pre-ICO Phase 1

JUL 23,2018: 4ART Pre-ICO Phase 2

AUG 6, 2018: 4ART Pre-ICO Phase 3

SEP 28, 2018: 4ART ICO End

SEP 2018: Launch of Alpha version of 4ART app (MVP)

OCT 2018: Launch of Beta version of 4ART app

NOV 2018: Integration of further APIs.

JAN 2019: 4ART Token launch on exchange

MAR 2019: European rollout

AUG 2019: US rollout

From SEP 2019: Continued development in all directions

INITIATOR / FOUNDERS / FIRST INVESTORS

NIKO KIPOUROS: FOUNDER / CEO

As an established arts broker and collector with over two decades of experience, Nikos knows the art world inside out – and he is excited to have found a solution to one of its greatest challenges. With a successful track record as an entrepreneur and investor whose portfolio includes more than 50 companies, Nikos combines excellent business sense with a profound understanding of the art industry and its intricacies.

ROLF MAIER: FIRST INVESTOR

The long-time CEO of a 70-strong insurance brokerage, Rolf is both an impassioned arts collector and experienced manager with great strategic acumen. Having served the art world as an insurance broker for over 35 years, he is delighted to spearhead the development of an innovative service that will enhance security and cut costs for his many trusted partners in the industry.

DESIGNATED DIRECTORS

CHRISTINA KIPOUROS

Trained as an insurance broker, Christina specialises in the field of art investments. With her in-depth understanding of the needs and desires of insurers and artwork owners, she empowers 4ARTechnologies to place customers’ concerns at the heart of both product development and marketing.

DINO LEWKOWICZ

Having served in leading functions on both the hardware and software side of digital industries, Dino Lewkowicz knows how to bring to life great products built around customer needs. He previously worked as CMO for Iteora, a German-Russian mobile Fintech development outfit.

SERGE J. POLIAKOV

Serge Poliakov develops innovative forms of advertising to create transparency and to give his customers the desired success or the opportunity to reach the right target group at the right time. He supports with his innovative advertising technologies, international network of media specialists and press work in Eastern Europe. Serge combines Western and Eastern European cultures and business practices. His access to decision-makers in the Eastern European art scene, business and politics is second to none.

TEAM

REINHOLD WENTSCH

With over twenty years experience in marketing, IT and insurance, Reinhold is committed to helping launch product that lives up to its promises of trust, security, and transparency. A self-avowed geek, Reinhold combines serious tech knowledge with ample creativity.

MONJA MAIER

A marketer and PR specialist with a love of the arts, Monja brings to 4ARTechnologies her keen eye for good storytelling as well as a wealth of innovative ideas.

DESIGNATED DIRECTORS 4ARTECHNOLOGIES ASIA

JOACHIM HAAS

Joachim Haas is President and Director of Northwest Oil & Gas Trading Company; he advises companies on entering the stock market, investor relations as well as capital and assets.

PETER CHEUNG

The founder of Blockchains Limited and Artchain AI Limited, Peter Cheung is one of the pioneers of the field. He draws on twenty years of experience as a private investor and merchant banker with a successful track record in industries such as natural gas, oil, mining, pharmaceuticals and technology.

ADVISORY BOARD TECHNOLOGY

THORSTEN TRITSCHLER

With over 30 years of experience in the security printing sector as part of ZEISER, Thorsten is an expert in all areas of authentication – from technology right up to marketing and sales. He advises 4ARTechnologies on how to bring a game-changing technology to a wider audience.

ALI NAQI SHAHEEN

Ali is a serial entrepreneur, information architect, and business angel whose focus is on driving growth through platforms, customer and employee experience and blockchain technology applications. As Chief Product Officer at eKomi, a Goldman Sachs backed company, he has a successful track record in taking products from zero to toplining the company’s revenue; as Technical Co-Founder, he is known for his ability to envision and design complex systems that simplify architecture for growth and speed.

THOMAS OBITZ

As Managing Director of Atlantic Zeiser, Thomas draws on his expertise in economics and law as well as his natural entrepreneurial spirit. With global experience in leadership and corporate strategy management, he will advise 4ARTechnologies on becoming a successful organization across all its stages of development.

KAI ZEH

With a career that boasts positions such as Director Technology & Client Partner Digital for the Publicis Group, Vice President Customer Success & Operations for eKomi and Development Director within the WPP group, Kai is highly skilled at realizing projects that fuse the latest tech with user-centric innovation. Renowned as a great and inspiring team leader, Kai is as much development director and expert developer in his own right as he is a visionary for leadership and organizational development. Over the course of his career, he has brought over 350 software and hardware solutions to market; his clients have included Volkswagen, Audi, BMW, Commerzbank, Deutsche Post DHL, Ergo, Microsoft, Louis Vuitton, Intelligent Systems Co. and Telekom.

ADVISORY BOARD FINANCE

KURT SPIRIG

Kurt Spirig is an expert in investment and asset management and digital innovation strategy. In recognition of his achievements in customer-centric end-to-end systems, he was awarded Expo Cologne’s CRM Award and helped found the Competence Center for Customer-Centric Business Models at the University of Sankt Gallen. In addition to advising major players in banking and finance on developing blockchain eco systems, he recently founded ARTeco, 4ARTechnologies’ strategic partner.

CHRISTIAN KENDLBACHER

Having held executive positions at global corporations as well as in the Swiss public sector, Christian Kendlbacher now advises companies on all matters controlling and finance. He is the CFO of 4ARTechnologies – partner ARTeco.

ADVISORY BOARD ART

ROIMUND PLUG

Raimund Stecker is one of Germany’s leading art historians. Before joining the University of Fine Arts Essen as Professor of Art History, Stecker headed up several museums and foundations. In addition to the consulting services he provides to museums, he serves as a member of various juries and committees, e.g. for Art Cologne.

ANDREA OF BREDOW

Andrea von Bredow is an art historian and master in law having more than 20 years of professional experience in the inter- national art market. Through her various cooperations with the global players of the art world, she has pro found market knowledge within this sector. Since 2000 she has been working as an art expert in Wealth Man- agement at Deutsche Bank AG.

ADVISORY BOARD MEDIA

MANFRED MEIER

Manfred Meier, for many years Chief Editor Entertainment and Deputy Editor-in-Chief of Europe’s largest news-paper. BILD had a daily run of 4.3 million at that time. Prior to this he worked as a reporter in cities such as Los Angeles, Moscow and Beijing. His book – The Miracle of Lengede” described one of the world’s greatest mining dramas. He then turned to the TV business industry and advised one of the largest television formats of all time: – “Wetten, dass…” reached up to 20 million viewers. At 4ARTechnologies, Mr Meier takes care of linking up with the worldwide media.

MICHAEL KEUSGEN

Michael Keusgen has been Managing Director of Siegfried GmbH since July 2003. In this function, he headed perennial media projects, mainly international projects. Siegfried GmbH continuously produces selected documentaries under the direction of Michael Keusgen and through its subsidiary FiletFilm GmbH a larger volume of reports and magazines for various TV stations. He studied Chinese and Geography at the School of Oriental and African Studies SOAS in London.

ADVISORY BOARD LEGAL

CHRISTIAN MAEDER

Christian Maeder is an attorney-at-law and certified tax expert in Switzerland. He advises numerous crypto and blockchain companies in Switzerland from a Swiss regulatory, legal and tax perspective. Christian Maeder worked many years for large international consulting firms before joining Reichlin Hess AG, a law firm in Zug, where he took over the responsibility of the development of the tax and crypto practice.