Jumat, 25 Mei 2018

NFC Seal - Blockchaim Technology To Ensure A Brand's Authentication

How important a brand is, the answer is more than vital because the brand concerns a name in building one's image and elektabilitas. People lose confidence in the product due to forgery. Low-quality and harmful products sold as genuine, genuine but false (asphalt) ignore the welfare and safety of others. Therefore, how important the authentication of a brand, lest anyone steal or falsify it for the benefit of others.
Well in case of overcoming anxiety over losses due to counterfeit brands, one blockchaim technology comes from Seal. Precisely NFC Seal. Namely this latest system allows the authenticity of products and value added that review about the history of the construction of the brand. As the name implies, the solution prevents duplication This seal combines blockchaim technology and NFC chips.
The company that stands and based in the Netherlands is through a smart device with just one tap, simple scanning is running tapa constraints. Thus NXP semiconductors meproduksi NFC from the land of the windmill. With Seal verification by blockchain scan a product will be safe.
Brands may charge a variable fee depending on the product and add the services and functions provided by the chip. It helps against counterfeiting and consumers get support for designers and brands they love.
In the secondary market, it will be easier to sell your product at a higher price because others can validate the authenticity. You can also claim individual products like yours. There will be a small charge for ownership changes and claims.
So the brand can still make a very small cut on the secondary sale of a good and the seller may be able to get a better price. The seals also cut very small chunks of these costs that benefit the token holder as a small percent of tokens burned with each transaction.
Application front end and back end
The seal functionality of the front and back seals applications can be native user interfaces. Really this is an unlimited application even though blockchain only limited store. In addition Seal has basic applications. For example besides available Demo application also Real World application. 
As the starting point of the seal is preferred target of famous brands. This is certainly a commendable innovation given that luxury brand owners expect their brands to be 100% guaranteed.
 Anti-theft
Because the chip can be embedded into the product and will require damage to the goods to be removed, stolen goods will be easily identified. If you want to buy a used TV, you can easily touch your phone and see if it was stolen or not by the owner. It's just me who thinks of other uses here because I always lose things. Say you lost something. Anyone can scan it and find out who owns it and even have a reward for returning it! As a claimant of an item you can choose to have things like contact email addresses visible or not.
Third-party apps
Again I only think about possible use. Because blockchain information is public, anyone can potentially create and use and use this information to create a new business. They can track all sorts of info that other people do not want. For example an app can be made purely for art or antiques that keep track of all auctions and price histories etc. Seal also plans to offer this but there is an opportunity for other parties to also start their own thing beyond the scope of Seals.
Other uses
Imagine every TV or laptop has one of these chips installed. You can be sure that you never bought stolen items. If the market for stolen goods is reduced, this can even reduce the robbery (I dream, I know!).
Items and collector
cards Take baseball cards for example. There is so much history behind this and verifying the fake would be very difficult. If the thin sticker version of the seal chip is embedded between layers of cards, the history of the card can be verified instantly without the need for any special research or information.
Food and beverage
Chips and pinned into the product in such a way that it has obviously been tampered with or in such a way the chip will destroy itself when the disposable item is opened. For example an expensive bottle of wine. Such as; Drugs, this is a big problem in the developing world and it is likely to continue.
The Team
team has some very encouraging advisers and team members. 
You can read more about the team on the website here . Or the Seals Network link
The two main team members are Bart's and Joris's brothers. 
Seals have two advisors who work at or engage with semi-conductor NXP that shows how close their relationship is with the company where they get their chip.
Bart Verschoor - founder of chief executive officer | Joris Verschoor - chief operating & technical officer founder
The team is really high standard and I can not find any problems or question marks. They have appeared in several blockchain conferences and many people I know have met them personally and talked to them and have good things to say.
The advisors are famous people and of a worthy brand. DOROR to make sure you do not find something I did not do.
Solution to problem
Brand counterfeiting is a major problem in the world, especially in less developed countries. The most important are consumables, fake foods, drugs and even alcohol.
The very popular gifts that are very popular as gifts in China can be priced at around $ 160 USD. I use this as an example because I was just traveling to China given a gift like that from a friend of mine who is a distributor.
About 10% of these products are fake. The company is already using some tricks to beat the trick. Such as the total redesign packaging that is often very expensive. QR codes and even other similar inferior RFID technologies that have been hacked and skippable.
The cost for this company that sells one of the top three white spirits in China says about 10% of their sales or $ 2.8 billion USD of all sales lost an easy year. That is a huge potential market.
Fake drugs even if they are harmless can cause death because they do not cure the disease. This is a big problem in developing countries where drugs are hard to come by.
Seals solutions are better than others
· An encrypted dynamic chip counter that writes to a chip every time it is scanned that is synchronized to blockchain. (this is unique for Seals and NFC chip solutions).
· Products that can be consumed with crushed chips when used or disabled once consumed.
· NFC chips can be embedded either in glass / other materials or mounted in such a way that it is destroyed once opened. Other technicians can do similar applications but the size, durability and options are much better with NFC.
· Dutch companies and NFC chips manufactured by NXP semiconductors are also based in the Netherlands.
· There is already a working product. Existing brand customers.
· There is already a work product (non blockchain version). Existing luxury brand customers. You can find more info on their website
· Seals have allocated large amounts of funds and tokens for the development of more secure NFC chips in the future.
· Seal is an anti-counterfeiting system that uses NFC (Near Field Communication). They do not require a malleable antenna and also do not require any resources on the chip.
· As long as the chip is not damaged or exposed to the environment, the read cycle is unlimited. 
· Age of write cycle about 27 years if you write to chip once a day.
Business model
Seals are unique that try to add value to consumers and Brand. The consumer will pay the bill and the brand will set the price of the added value.
For example a designer handbag might cost $ 1000. The cost of claiming it on the Seal network is set by Brand. Brands may charge a price to claim a product anywhere from $ 2 to $ 30 for example. The more expensive a luxury brand and what you can do with third-party apps or features may set a price to claim.
In this example, the price may be around $ 15.
The question is are you going to pay $ 15 to find out the $ 1000 bag you bought 100% original? Most people will probably do it. There may be added value features as well. If you later purchase this bag, you can return to pay this same fee if you are the buyer to claim the bag as yours. Scanning the bag is free (or there may be a very small mining fee) and you can verify its authenticity without claiming it if you choose not to.
The initial purchase of the first token is not enabled until it is claimed. This makes the sale of goods in the used market verified.
Whenever the item is claimed by a new person, they must pay a fee to do so. The cost may change, I would like to see the automatic decay feature so it becomes cheaper as more people claim it.
Of the $ 15, Brand will take 75% ($ 11.25) and Seal gets 25% ($ 3.75). From $ 3.75 a 5% seal burn will be $ 0.1875 or about 19 cents worth of token seals. Increase the overall value of the token seal fractionally. There is also a mining expense there somewhere but details about who pays unconfirmed. Maybe consumers. All these costs are likely to be included in the purchase price.
They also provide incentives for the use of a seal token by encouraging people to buy goods using Seals. If you buy with a SEAL token you can bypass some of the traditional costs. Using the example above, the cost that includes the cost of claiming the item is ~ 1.5%. Credit card fees are usually around 3%. This is more a savings for retailers than customers unless they go through the savings.
Getting a token seal may involve a small fee also depending on how the seal plan to implement this. The details have not been worked out but there may be savings for Brands and consumers.
There will be other advantages to buying using a seal token like for a seller, they will know that the money came from a trusted source unless someone somehow steals it from someone.
The seal also says it will likely have a loyalty bonus if the Seal tokens are used to make transactions.
The cost to customers to claim a product is probably about 1.5% on average.
The sale of Tokens and Distribution of ICO Token &  Total CAP ICO is approximately $ 33 million
Presale ICO has been confirmed for April 15th. The standard price per token is 8 cents with various conservative bonus prices for initial buyers.
Seal already has a working product, two signed customers are ready to go and more in the pipeline. Token metrics leave most tokens with 22% seals for future operations and 17% for upcoming R & D. These are usually really little red flags but they are held and will be unlocked for use on brand boarding and new customers as well as developing more secure chips. The new brand will grow the token value so they have to cancel each other and have no negative effect on the token value once it's released.
Everything else seems to be of sufficient stock standards. The total is about 41% for ICO with some tokens for prizes and other influencers. You need to notice that there seems to be a heavy personal interest and whale from what I can see so there is a possibility that it can not even reach the ICO stage. 
The Bounty - Seal program has a bounty program just released so I'm not sure of the details. Head to the telegram line to find out more details. They also hinted at other incentive programs. Here's the details of the reward program. 
https://bitcointalk.org/index.php?topic=3217735.msg33455942#msg33455942
Seal also has a referral program. Details on their website. Both you and the person you refer can get the bonus token.
The most important sections like the Road Map are, as follows:
· Q2 Setting up partnerships with chip suppliers. They say they are under NDA with NXP. They have two members of the NXP team as an advisor.
· Q2 Hire new team members. They should do this as soon as ICO or pre ICO is completed as they will have available funds.
Q3 2018 which they claim is when the first pioneering product will be deployed to the seal network. It could be another 4-7 months.
Use Token
• Verification of Authenticity • Register ownership • Ownership of transfer • Theft-Prevention • Trace Parallel Trade • Product Withdrawal • Product Analysis • Custom Integration • Used as a currency to buy goods
TLDR
If seals can register even small to medium-sized businesses to generate sales of about 3 billion with installed chips, there is great value for token holders. If they can sign up even one big brand, the benefits of ownership will multiply exponentially. It does not take into account speculative price hikes or other reasons other than pure basic mathematics.
For example Nike
Let's use Nike as an example. Can enter any brand or product here. I use smaller numbers for simplicity. In fact, the initial target of the goods may be much higher than $ 300 but in the end the target will fall into the middle range and even lower-range products, the cost on products with higher ranges may be higher but comparable in scale.
Let's test 1.25%. Let's say Nike sells 10 million dollar shoes and each shoe is worth about $ 300. They charge a fee to seal about $ 10 per shoe. That would be about 33,333 shoes, or $ 333,333 in total cost from customers. $ 250,000 (75%) Detained by Nike (2.5% increase in profits for them). $ 83,333 goes to close. That means $ 4167 from the burned seal (or 5% of 25%) So $ 4167 burned per 10 million dollars from products sold by Brand.
10 million dollars from the sale will only burn 0.01251% of the total seal amount. To get the same results with your money in the bank (4167 is 0.01251% of 33,312,000 MC seals) They have to do a volume of more than 280 x which is comparable to the money in the bank investment of about 3.5% back. (this varies by country)
This does not take into account other things that may increase or decrease the token value. Such as hype and speculation.
So they must have enough customers to sell about $ 2.800 million products. There is no way they will get it in a year. Maybe after 1.5 years or 2 years.
If you duplicate any value you want and the token holder in the Nike business is a $ 34 billion (n 2016) industry. Here are Nike 2015 stats. Which shoes shoes make up about 65% of their total business. 
https://csimarket.com/stocks/segments_anual.php?code=NKE
Very fast forward 2-3 years if the seal is very successful and looks like a very nice token to hold. This will require them to move from blockchain ETH to their own blockchain, which will allow even more sophisticated features. This model looks very decent as a token holder. 

NFC Technology
This one is a glimpse of some types of tags and fees. The main chip seal to be used will cost about 10-20 cents in moderation. This price is for existing RFID tags but costs about the same give or take 10%.
Active RFID tags contain resources, so they can broadcast signals, up to 100 meters. This capability makes RFID a strong choice for asset tracking, but the tags are large and expensive.
Passive RFID tags have no power. They are enabled by electromagnetic signals sent from RFID readers. The signals do not travel as far as active RFID, so they are used for short read ranges. They may need an antenna.
Below is a leap in NFC chip technology but may not yet be used by Seal. The chip will now be in Passive mode with dynamic encrypted counters increasing by 1 each time it is scanned.
Peer to peer mode sends information back and forth, you can even transfer files like photos, in peer to peer mode usually both devices will need resources like in your phone. The speed is about 2-4 times the speed dial up.
The best example is a card that loads money on it, like a bus ticket. This requires two-way communication to work so that the balance of the card can go up and down. This is just my interpretation of the technology and not related to the Seal because initially these two modes will not be active.
What can make NFC more secure is the NFC chip will store information and can also send this information if proper requirements are met. You can not read it, it must be sent that is how the information is secured. If the condition has to be met before the info is sent by the NFC chip then it makes it much more secure.
Vechain - It has a very similar basic concept but a completely different business model. I think the two companies can be in the same room and the brand will decide who they want to use and what model fits their product. The other main difference is they will use RFID (currently) and focus more on the supply chain model and much more complicated.
Actually there are a lot of Vechain fanboys (myself included) and they attack the Seal by heavily saying "Vechain has NFC too". They hardly include the NFC in technical and never really elaborated on the NFC. It was just mentioned in passing. 
Fast forward to date, NFC vechain chip manufacturer partnered with never before making NFC chips before. They do not even register in the top 10 chip manufacturers (NXP has 80% of the market) and their expertise is flexible battery.
Walton Coin - can not say much about Walton because they never really know what they are doing with their technology. It seems like they will initially be a competition for the slightest? I'm not so sure what they're doing now so DYOR. Again I think the Seals business model is very different.
Wabi - he is very similar to the seal in some aspects. It's quite simple and uses RFID with an antenna. It is focused on milk powder and other food and wine products to start. Their model does not appeal to consumers and brands as seals because it only provides consumers with authenticity and focuses on the token into the currency.
Origin Trail I do not see these people as competitors. I researched them and found it really not clear what their vision was. From what I can do the origin traces are somewhat like a back end platform and can really support all of the above. From the level of security and simplicity, I think it's easier to bypass the OT and build your own.
They claimed the focus on tracking of origin (including specifics about farming it came from etc) to consumers but its really hard to find out actually figuring out how and what of all their documentation at the time I did my research.
Modum This is more of a platform that can interact with IOT devices such as NFC and RFID chips. They focus more on the supply chain and track goods from origin to point of sale and ensure the integrity of the goods.
Ambrosus They focus more on food and medicine as well as the supply chain. While Seal plans to target quality wines etc. they do not really focus here. I see these people are more as competitors to Modum.
I think there is room for them all in the current environment because the space is huge and they all focus on different areas. Sealing Strategic partner with TBWA \ Mobile Strategy. Our partner is a unit of Omnicom Group, the largest advertising brokerage company in the world. You may be familiar with their work for Apple.
Seal partnership with NXP currently in NDA so at the time of this writing I have no information about it but you can check the telegram to see where they are with it. From what they say it seems almost like a deal done.
There is a comparison table out there but it does not seem finished so I will not post it. The reason is that most of the others just focus on the supply chain rather than Brand and consumer and this is the point of the difference seal. That focus leads to many other options.
Concerns
Seal has experienced some delays because ICO is not as ready as they thought. I do not see this delay as a big issue because many of the positive changes coming from the delay and behind the scenes of the network have been running.
Small details are missing in many places but these are things that can be changed and ironed as they go. Already with the delay I have seen Seal listening to the community and making changes that will be very useful.
Conclusion
In terms of business and tekonologi about brand legality a la Seal can be called the most superior and the problem of the cometition. Pontensinya really brightening ordinary lar.
With approximately 13,000 users and other social media Seal Seal team is very active in telegram. It's a tech-worthy business worthy of praise. With NFC Seal technology is the best of many similar businesses about the security of a brand.
Meet the seal team here
  1. For references and references please visit the official website of the NFC Seal, the following:
  2. Thread: http://bitcointalk.org/index.php?topic=2929809.0
  3.  Reddit: https://reddit.com/r/seal_network
  4.  Facebook: https://www.facebook.com/SEALnetworks/
  5.   Twitter: https://twitter.com/r/seal_network
  6.  Telegram: https://t.me/sealnetwork
  7.  Website: https://seal.network/
  8.  Medium: https://medium.com/sealnetwork
  9.  Referral: http://token.seal.network/referrals

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